Kim Kardashian’s underwear and apparel brand Skims hopes to gain new customers: men.

With a new lineup launching Thursday, Shapewear is expanding beyond female apparel into men’s products, including briefs, undershirts, boxers, and leggings. There is a price range between $16 and $54 for each item. Additionally, Skims’ men’s sizes will include body positivity and stretch from extra small to 5X.

The expansion into menswear is also a potential prelude to the company’s initial public offering, although nothing has been officially announced.

Considering that men’s underwear is a $5.7 billion market, with sales increasing 2% over the past year, Circana’s consumer tracking data suggest that Skims expanding into men’s apparel is a no-brainer. Skims also reported that men make up more than 10% of its existing customer base. There will be three different collections released on Thursday: cotton, stretch, and sport.

The expansion into menswear is a major milestone for Skims, and a testament to its commitment to providing solutions for everyone, said Kardashian. Since launching a collection of unisex robes and onesies in 2020, Skims has mainly focused on women’s apparel, such as bras and underwear.

Also starring in the collection are San Francisco 49ers player Nick Bosa, Brazilian soccer star Neymar Jr., and NBA player Shai Gilgeous-Alexander.

Kardashian’s privately held Skims was recently valued at $4 billion, making it a major success story.

The round was led by Wellington Management, a firm known for taking companies public. In addition, Skims recently hired a former Nike executive as its chief financial officer, Andy Muir. An IPO is sometimes a sign that a CFO has been hired.

Skims’ CEO Jens Grede told Dealbook that stock investors have shown increased interest in consumer-oriented businesses like Skims, which is why the company is considering an IPO.