Delta Airline ‘probably went too far’ with SkyMiles changes
Delta Air Lines “probably went too far” in overhauling its SkyMiles program and lounge access policy, CEO Ed Bastian said at an event this week, and changes are coming.
The Rotary Club of Atlanta will make some modifications, and you will hear about them in the coming weeks, Bastian said on Monday.
Earlier this month, Delta frequent flyers were confounded by new restrictions on Sky Club access for American Express cardholders and a complete overhaul of how the airline awards elite status to SkyMiles members.
As a consequence of the changes to Delta Medallion status, annual spending requirements have drastically increased for frequent flyers.
As a result of these changes, Bastian said Delta had received “a lot of feedback” about how to manage the demand for premium products and services that currently exceed Delta’s capacity to meet it.
The airline is trying to make sure that all loyalty tiers are served at the appropriate level.
Bastian said at the event Monday that “we probably went too far in doing that.”.
As a team, we wanted to rip off the BandAid and not have to go through this every year with changes and nickel and diming and whatnot.
Bastian didn’t offer any details about the changes that will be made, as the airline is still assessing what needs to be changed. As announced earlier this month, the changes will take effect in 2025, along with the modifications.